fashion// Burton X Neighborhood Collaboration
Burton x NEIGHBORHOOD Winter Capsule Collection Now Dropping in Select U.S. Stores
Our Favorite Japanese label NEIGHBORHOOD is teaming up with Burton Snowboards on an upcoming winter collection. The collaboration features streetwear-casual items inspired by biker style serape jackets as well as performance pieces. The line not only features clothing but hard goods as well like a classic Throwback NBHD board. It features graphics inspired by vintage military souvenir jackets - a style Neiborhood is known for. The Japanese label has brought about its signature design aesthetic laid upon Burton’s renowned snowboard apparel gear, with a focus on fashion-forward performance items that will look great in action in the snow. A collection of special snowboards are included as well. it will only be carried at select U.S. stores. Keep your eyes peeled. you can also order the whole collection online: http://www.burton.com/default/burton-neighborhood
A little about NEIGHBORHOOD:
In 1994, Shinsuke Takizawa was involved in motorcycles and the surrounding counter culture when he started the brand in Harajuku, Tokyo. The concept of “basic clothing created by digesting unique interpretations of elements from motorcycles, military, outdoor, trade, etc.
and also suggesting this lifestyle” is the base for all products and projects which NEIGHBORHOOD is involved with, and always lives in the themes for the seasons.
Damage modification processed denim updated each season, leather jackets with the plentiful savor of motorcycles, and a wide variety of accessories such as eyewear, interior items, motorcycle goods, and more. These are all iconic items of NEIGHBORHOOD. The lifestyle is also broadly supported with the kid’s line NEIGHBORHOOD ONE THIRD created under the concept of making NEIGHBORHOOD items 1/3 the size. LUKER BY NEIGHBORHOOD started in 2009 with a different approach from NEIGHBORHOOD with designs and a line up that give a feel of British influence. Further, items also include collaborations with many domestic and overseas brands along with movie couplings. The scope of activity is being broadened.
Currently, there are two flagship stores in Tokyo, NEIGHBORHOOD Harajuku and NEIGHBORHOOD Shibuya and six “HOODS” direct-shop (“Only Shop”) in Japan. Also HOODS has extended to Hong Kong and Beijing (HOODS Hong Kong and HOODS Beijing).
In addition, a first shop-in-shop NEIGHBORHOOD opened in Hankyu Men’s department store (Yurakucho, Tokyo) in August 2014, and another HOODS in Asia is expected to open in Seoul in September 2014, “HOODS Seoul”. NEIGHBORHOOD items are also available in multi-brand label fashion stores in Japan and International. And more upcoming projects worldwide are in progress too.
NEIGHBORHOOD HP
http://www.neighborhood.jp/
